Sometimes people fail to realize how
awesome they are.
I just hung up with a new client who
learned on-line marketing and SEO on his own,
went out with no sales training, cold called
local businesses, closed the majority of the
people he talked to, and had happy customers
that got results.
The “problem” was that he didn’t make the
revenue he wanted so he felt kind of bad
Little did he realize how much he’d already
This man did what roughly one percent of
people do, which is to learn a skill and then go
out and face the world alone – trying to make a
business out of their knowledge and ability to
And it was hard.
And it was frustrating.
And he experienced setbacks.
AND WHEN THAT HAPPENED,
HE GOT BACK UP AND KEPT GOING.
To him (Danny is his name) and everyone else with a similar story, I offer you my respect and support.
People like you are who make the world turn.
We need you …now more than ever.
P.S. What has the world come to?? I didn’t even
include a link for you to buy anything.
How can I dare to call myself a Sales Master if
I don’t try to sell you something at every opportunity??
Well, I ain’t GOT nothin’ to sell and you’ve probably got more “How To” stuff then you’ll ever need or use anyway.
So let’s do this. Let’s have an experiment.
Assume I included a link to a course that cost
…I dunno …$497.
And let’s say it was great and you said, “what the hell, I’ll give it a whirl” and you bought it.
OK – now instead of buying it, let’s say you decided to take that same $497 and buy an Ad.
Yes! An actual ADVERTISEMENT! Hot diggity
we’re actually DOING marketing now! YEAH!!
Anyway – let’s say you set up a PPC campaign
on Google (they’ve been cooler lately) or Facebook or whatever.
Now let’s assume you bid $1.00 per click.
So now the ad runs and you get 497 clicks from it
Either of these two things will happen:
1. It’ll make a profit.
2. It won’t make a profit.
Either scenario is probably worth whatever you’d learn in any course I could try to sell you today.
Because you’ll have MEASURABLE RESULTS to
You’ll have a documented CTR, an opt in rate,
and a conversion rate.
You’re practically at the 80 yard line already!
Now all we gotta do is either:
A. Run more traffic (if the ad was profitable, we’d be crazy not to).
B. Tweak the process and run another test
(if the ad wasn’t profitable).
Keep doing that until you’re predictably profitable and guess what?
See there? No course needed. Keep your $497
P.P.S. OK fine. If you insist on buying something, go to Amazon or wherever and pick up “Illusions” by Richard Bach.
Best story on provocative perceptions, ever. I think it’s $7.
And if you like non-fiction, pick up “Goldeneye: Where Bond Was Born” by Matthew Parker.
And if you like music, pick up “Disraeli Gears” by Cream. Every track is rockin!
Or anything by Eric Clapton.
In the mood for a twisted movie? Get “Misery” with James Caan and Kathy Bates. Classic.
And pick up some fresh apples while you’re at it.
No home is complete without some fresh apples.